Introduction of digital marketing
I know you are also very confused, wondering how to start digital marketing in 2024, so many new things have come, so many dynamic changes are taking place in this industry, so where will you start from? Scratch, today I am going to clear all these things but for this you will not have to watch the video till the end so that you will not be left with any confusion. Now let us understand our clear road map, first let us understand what digital marketing actually is.
Now, whatever kind of marketing we do online, on any platform, be it Facebook, Instagram, Google, search engines, we call it digital marketing or online marketing, which means marketing anything of yours online. This is called digital marketing. Now, as people are becoming more online and active, more and more categories are being added in digital marketing. Marketing was already very common, it used to include a lot of things, but now more Things are getting included, so it is really important that you understand all these things so that according to the industry and trends, you can understand which scale you have to achieve and which scale is going to be in demand.
Digital Marketing Basics
Now we basically divide digital marketing into categories, first is the search engine, where you learn how you will develop a website, how you will rank it in search engines, how to do it technically, how to do it normally, how to do it, apart from this, how to do it for your website. How to design a logo, there are many things here. The second thing that is revolutionary is the use of social media. On social media, basically we learn how to do organic content marketing, how to prepare social media strategy.
How can you boost any brand on social media, all these things and at the third place comes tree ads, here you have Google, Facebook, Instagram, LinkedIn, Pinterest, here you have to learn how to run ads, now you have to learn all these things. Let us talk about our fourth new category which is automation because ever since it came into existence, people are moving a lot towards automation like building a chart board on a website, automating WhatsApp, automating Instagram or even editing their emails and SMS. You teach automating and all the other things in this sector, now there are so many categories in digital marketing.
Ask this yourself
This does not mean that you have to learn all the skills. First of all, ask yourself a question whether you are too technical or too creative. When you get the answer to this, then you can think about what you should do next. Have to do it because if you want to do creative digital marketing then you will enjoy a lot in strategy, content, ads, all these things.
If you want to go technical then running ads, doing marketing, you are going to have a lot of fun in all these things, so it is really important, first of all we need to acquire a skill because nowadays only those people are running in the market. Those who have expertise in one scale and can break it in one scale, then we come first.
Roadmap One
Learning a new scale on the first painter of our road map. Now the easiest way to learn a new skill is to start something of your own because I had also made a video on 2023 Digital Marketing, the link of which you will find here, I will give it to you there. The thing that was told earlier was that you should go to some business and tell them that I will give you service for free and learn there and secondly start your own but in today's time if you start your own then
You have so many opportunities that in future you may not have to work for anyone, you should scale this thing to a very big level. Now you must have heard from many people that if you do not want to do anything online, If you want to learn something then you can start something of your own and that too with very little investment and this was true, I also personally started with blogging and from there while learning and connecting many dots, I have learned complete digital marketing.
So it's just you start with one screen and then focus on other skills and this is the best thing to do is dropping and content creation. First of all let's talk about dropping and I would really suggest.
Roadmap breakdown
You should keep your mindset very clear and do not think that I can get some profit like this because ultimately you will do all these things so that you can work as a creative head for their business in small details for social media and if you do content creation, then you teach all these things very easily. You can maybe go into the sector of influencer marketing, open your own agency where you handle the creator economy, then you have sent a lot of
Roadmap breakdown two
With this you can monetize content creation or you can learn some skill or the other. I have got 02600 followers on Instagram within a year, totally organic just because my content was good, so if you want to start content creation and If you are wondering where to start, then I have come up with a free course on that too, it will be available on YouTube, so you can go and watch that also.
Eligibility Criteria
This is the point, I had done it earlier, there is no eligibility criteria for digital marketing, you are a college student under pressure, when you have to switch, you can start from anywhere, what matters most here is that you are How much expertise is there in which scale because here the one whose skill is the strongest earns the most money, now we are 100% sure that if you have started any of the previous points then within five to six months you will have one skill. You must have polished it very well, now if your skill is polished then comes your next one.
Roadmap two
How will you get a job from there or how will you get clients or how will you earn money from it? Ultimately there are three different ways to earn money from this, one is freelancing and the third is opening your agency based module. Let me tell you that more than 5000 jobs are created daily in digital marketing and there are also such courses and curriculum which also give you job opportunities like Audience School. If you want to learn digital marketing from scratch then this 3 months of Audience School is a good option. Phool is a digital marketing course where you learn how to do social media marketing, how to run Facebook ads, and how to maintain a website.
You get to learn everything from SMS marketing to email marketing, that too from the big experts of the industry and as I have already told you, digital marketing is a very dynamic industry, so there is some change happening every day, but the audience. The syllabus of the school keeps changing according to the trend so that you are always up to date with the trade and you cannot learn digital marketing only theoretically, unless you do it practically, you do not get experience and audience. You don't get real world projects in this school course.
So that you can learn everything practically and let me tell you the best part, they have their own job portal, so as soon as you enroll in it, you get access to their job portal in which there are always hundred plus job openings. And if you feel that you cannot pay the fees in the beginning, then you can pay a little later and when you get a job.
After that you can pay them, so if you are a small business owner, content creator or just want to learn digital marketing then definitely go and check out this course as I told you earlier that this is a skill that you can. You can take jobs. Secondly, you can do freelancing. The concept of freelancing is very basic: you do not have to work for a particular person, you can work for multiple people simultaneously, you can propose your email. If you have learned marketing skills very well, then you can approach many different businesses and tell them how email marketing can benefit their business.
From there you can bring clients and then do freelancing, what happens here is that you charge differently from each business and here you get more money in comparison to jobs and you can do a lot of things in your working time. Now if it is the case that you have started getting a lot of clients in freelancing, then you can convert this freelancing song into a full time agency module where what you are doing is hiring full time clients and You are building your own team. Where do you get clients from? Where can you get clients from? I have also discussed this. You can also bring clients for yourself. You can earn money by learning any skill in digital marketing, by freelancing or by creating an agency module. so you can do very good work
How to be an expert?
But if you want to leave a different level in digital marketing and you want people to remember you, let me tell you, you will have to work on multiple skills, not just one scale, and I am not saying that if you have learned one skill, then all the other skills will be fine. Go to teach, here your scale does not work, here your work comes, smart work is what you have to do. If you are converting to an agency model, then make sure that you then hire such people who have money from their investments. Some have skills in multiple things, some have social media marketing, some have tree ads, some have email marketing.
Roadmap Three
If you have automation and all this, you should form a team and then start a digital marketing agency because many brands want their entire online work to be handled by a single agency, then you can then create an agency. And then you can monetize it very well, so overall what matters here is how many skilled people you can hire with your smart work.
And you can earn money from it. Nowadays there are so many creators who give you very good expertise related to your scale and understand how you can become so. So optimize your Instagram accordingly and follow such people who actually I'm giving you value and you're learning something. Come on now.
Roadmap Four Procrastination
Procrastination on our number fourth point: First of all, stop procrastinating because I personally have not worked for a week because I was just thinking and today this is the video when I am going to make it, I woke up and thought, man, I am just going to sleep. Nothing happens, there are 100 people who just keep thinking and 10 implement it practically and move ahead of you. So, if you are going to start anything, whether it's digital marketing or you are doing business.
Therefore, whatever you are going to do, do not procrastinate, implement it specifically so that where you are standing now, after a month we are 100% sure that you will stand somewhere else and you will feel good in your heart. How to start digital marketing. What is the skill behind it and if you want to learn it in detail, then watch my YouTube video once, there you will find many videos on different skills and also on bread digital marketing. Everything else about you should be cleared.
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